In an ideal world, this text wouldn’t exist; a client would acknowledge the importance of having web copy before the design starts. Needless to say, it’s very important—content is king, and people are beginning to understand that. However, back in reality, some project schedules and budgets don’t allow for web copy to be written before the design phase. This is sad but true. We’re here to help; we’ve written examples of web copy for over 40 industries for you to use at the concept phase of your projects to bring a little life and realism to your designs and help you think about who and what you are designing. We want clients and designers alike to think about their graphic design.